Get in touch with us at contact@30x30.org.uk
Protect 30% of land & sea for nature by 2030
30by30 is the biggest conservation commitment the world has seen. With your help we’ll turn ambition into impact.
Marine life on a maerl bed, Irish Sea
This is our North Star for Nature
The UK is among nearly 200 countries that have committed to this goal.
It is known as 30by30.
“The ambition to secure 30% of our land and sea for nature’s recovery by 2030 offers us the bold vision needed to reverse wildlife decline and improve all our lives.”
— Sir David Attenborough
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Progress is being made, but now it needs to come out of the shadows.
We all play a vital role — as people, businesses, and landowners.
This is nature’s moonshot.
And we're here to help us all deliver it.
30x30 UK for the
Business Community
High-integrity nature units that support a global vision with local impact.
Groundwork: nationwide nature volunteering used by over 140,000 staff.
0.1% of media spend funds £200m for UK nature recovery.
30x30 Restore Units
Volunteering Platform
Media in Service of Nature
It’s time to rethink how businesses can drive the movement to transform nature.
Ecosystem Partners
We bring together selected partners ensuring we have expert support to deliver our mission
About Us
30x30 UK was founded on the belief that to achieve the ambitious goal of protecting 30% of our land and sea by 2030, we need a whole-of-society approach. We bridge the gap between businesses and nature, turning ambition into tangible impact through restoration and volunteering.
Nicky O’Malley, CEO
Former Head of Strategic Partnerships at the RSPB and founder of Standing for Our Future, with experience of establishing impactful conservation collaborations.
Elliot Coad, COO
Former founder of Ecologi, one of Europe‘s largest business climate platforms. He advises green-tech startups and also a landscape restoration project.
Meet the 30x30 UK Advisory Board
In partnership with
