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Get in touch with us at contact@30x30.org.uk
£200m a year for Nature, from just 0.1% of your ad spend.
Outsized impact without affecting the bottom line.
Restoration can come from a rounding error.
Brands, agencies and media owners are catalysing a flow of funding for the UK’s nature recovery.
Initially formed in 2023 as the ‘UpToGood’ fund by MGOMD and giffgaff, it has now blossomed into Media in Service of Nature with over 20 major companies supporting it.
In partnership with
The media industry’s global emissions are on par with aviation.
Let’s find space for progress and see what blooms from it.
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How it works
Differentiate your brand – move beyond carbon into active nature restoration.
Win high-value tenders – meet modern ESG and social value procurement standards.
Verifiable, science-led impact – data-backed reporting from high-quality UK projects.
Champion national goals – lead the mission to protect 30% of UK nature.
Value across the board
“By re-considering everyday marketing decisions we can create a more resilient business whilst also funding nature recovery that our members can be a part of”
Georgina Bramall,
Chief Marketing Officer at giffgaff
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